![]() Your icon is going to function as the main visual focus of your brand. Here are a few steps to make sure you pick the right icon for you. Now it’s time for you to choose your very own logo icon. So, if your brand identity and reach is still in its infancy, you may struggle to convey the feelings and emotions that you want your audience to associate with your brand. Keep in mind that abstract logos are often used by companies who have lots of advertising bandwidth (I’m talking TV-level) and already have an established name. If you want to create a truly unique logo that is distinct from other brands, an abstract logo is a great option. An icon of a smiley face might be fine, but an abstract design with the right mix of color combinations and shapes could take it to a whole other level. Let’s say your company’s brand value is exceptional customer service. This type of logo icon suits brands that have a lot to say. Usually, it is paired with a wordmark for clarity and flexibility. ![]() These icons include geometric shapes to represent your brand, such as line-drawn symbols, shapes, patterns, and illustrations. As its name suggests, an abstract image conveys multiple concepts and various emotions in a single symbol. ![]()
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